IS A BLENDED PORTFOLIO OF NETWORK MARKETING COMPANIES RIGHT FOR YOU...???
© Thom Reece
Given the fact that there are hundreds of network marketing opportunities to choose from, the need for some guidance regarding selection of the opportunities that best suit your needs and interests is very important.
There are two divergent schools of thought regarding whether or not:
- it is best to choose one opportunity and totally focus on building that business? ... or
- build a diversified portfolio of business opportunities?
There is sound thinking on both sides of the question.
Given the fact that many network marketing companies fail in the first few years of business it is a very valid, some would even say it is prudent, to consider a portfolio of several opportunities.
"Not having all of your eggs in one basket" is a common refrain and one used by the portfolio thinkers. The contrarian view suggests that "you can not do justice to more than one business opportunity at a time".
Each is a valid position.
Blending these two positions, however, is another approach...and one that is gaining favor among many of the experienced heavy hitters in the industry.
The key to making this "blended portfolio" successful is to make absolutely positive that each of the opportunities you choose, as part of your mix, are both non-competitive and synergistic.
For example... if you are convinced, as I am, that the "wellness revolution" is real and you choose to build a wellness related business, you do not want to try to select more than one wellness company to promote... especially if they have competitive product lines.
A better choice would be, perhaps, a wellness company, and a lead generation company. You gain multiple streams of income by building both companies... and the lead generation capability directly grows your primary wellness opportunity without taking away your focus or resources. Another possibility may be a well run telephone communications company since all network marketers use the phone extensively. Actually any synergistic, universally appealing, consumable, product or service can be profitably fit into a blended portfolio.
One caveat is important should you be considering a diversified portfolio approach: Make your own choices as to the companies you align yourself with. There are a number of so called "portfolio building companies" that promise you they will build your downlines for you in multiple companies. Beware of this approach. You need to be in control of the companies you choose. Your choices of the companies you promote should be well thought out and researched.
A trusted and experienced upline can be of invaluable assistance to you in this regard. I will be adding links to individual opportunities which I feel can make a good blended portfolio.
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