How to use the Power of the World's Easiest and Most
Effective Headline Format to Turbo Charge Your Business
Learning how to write an effective headline is a skill that distributors will want to master. A good headline can increase response rates by 1,000%. It can mean the difference between failure and success... between loss and profits. Yanik Silver is one of the masters at writing great headlines. In this article he shows you "How To"... Thom Reece
© Copyright by Yanik Silver
Did you notice the title for this article? Of course, it's a headline. That's right and it uses a shop-worn classic format which still continues to amaze me with its power.
Just 2 simple words... "How To..." Stick with me on this, I know it sounds too easy. The simple, lowly "How to" headline is still tops in my book for simplicity and effectiveness. You really cannot go wrong with it. The 'how to' headline is so versatile. You can follow it with several benefits, a question, an offer, almost anything - and it works great! In fact, using the 'how to' formula is one of the best places to start when writing headlines because it forces you to think of what your product/service actually does for the person.
Here are a couple of winning examples to get your juices flowing:
- How to Collect from Social Security at Any Age
- How To Get FIVE Money-Making Web Sites In 29 Minutes Or Less...Without Spending A Fortune!
- How to avoid the biggest mistake you can make in building or buying a home
- How to cruise the world for $19 a day
- How to get Enthusiastic Applause - Even a Standing Ovation - Every Time You Speak (Ted Nicholas)
- How To Win Friends And Influence People
- How to make your car invisible to radar and laser!
- How to make your computer as easy to use as your telephone
- How to fix cars
Check out the last winning headline on our list - "how to fix cars". I mean it really can't get any simpler than that, but it works...and it works big time!
Now here are a few "how to..." headlines you can plug-in and use right away when brainstorming "How to" Formulas
- How to get ____________
- How to have __________
- How to keep __________
- How to start __________
- How to begin _________
- How to become _________
- How to improve your _________
- How to develop _____________
- How to get the most out of _____________
- How to avoid ________________
- How to end ________________
- How to get rid of _____________
- How to conquer _____________
- How to enjoy _______________
Even just adding the word "how" in front of a headline gives it an additional appeal.
Compare these 2 examples:
A strange accident saved me from baldness
How a strange accident saved me from baldness
Which one is more compelling? I think you'll agree #2 does the trick. And that one is a winning headline used over and over. Okay, but maybe the tried and true "how to" is too boring for you. No problem! Spice it up by adding a little something before the 'how to' Here's HOW TO... Discover HOW TO...
If you think a 12% annual return on your money is good, here's HOW TO set your sights on 100% or more
All new course reveals HOW TO use Pop-Ups to double your opt-in rate, explode your sales, and squeeze up to 300% more revenue out of each visitor to your Web site! (Jonathan Mizel)
I'll show you HOW TO hit golf shots as straight as you can point, or this video golfing lesson is free...and I'll pay you $25 for wasting your time! (Jeff Paul)
Ohio man discovers the secret of HOW TO escape the American Rat Race
Or, if you still want to change it up a little - just use "How you..." or "How I..." like these winning examples:
HOW I earn my living in 4 hours a day
HOW YOU Can Make Well Over $300,000.00 Per Year As A Real Estate Agent Working Less Than 40 Hours A Week.... Have A Top Income AND A Life..... And NEVER Have To Make A Call You Dread Or Waste Your Time With Unrealistic Sellers Or Insincere Buyers, Ever Again (Craig Proctor)
I think you'll agree for getting the most bang for your buck - "how to" headlines are the way to go. Now here's where you can find the other two best headline formats: Check them out at the two links below. Please go read them right now, and be sure to subscribe to Joe and Bob's ezines - they're both awesome!
Click here for Bob Serling's best headline format: http://www.BreakoutBusiness.com/topheadlines.html
Click here for Joe Vitale's best headline format: http://www.mrfire.com/headlineformats.html
To get even hot and powerful marketing advice from Yanik - just send a blank email to: instantletters@getresponse.com
You'll start receiving the Surefire Marketing Secrets Ezine filled with all-new, 100% original marketing tips and strategies to skyrocket your sales! You can unsubscribe at anytime -- but you won't need to because of reader comments like these:
"This is a great ezine. 93% of the others I receive are a waste of time and I barely read them. I read this with interest all the way through." - Bob Bly
Author of more than 50 books including The Advertising Manager's Handbook, Business-To-Business Direct Marketing, and The Copywriter's Handbook
http://www.bly.com Plus, you'll immediately get Yanik's special 3-part mini-course "7 Direct Mail Secrets Guaranteed to Create A Stampede of New Business".
Just 28-years old, Yanik Silver is recognized as the leading expert on creating automatic, moneymaking web sites...and he's only been online full time since February 2000! He is the author and publisher of several best-selling marketing books and tools including:
··www.InstantSalesLetters.com
..www.InstantInternetProfits.com
··www.InstantMarketingToolbox.com
··www.33daystoonlineprofits.com
··www.WebCopySecrets.com
Yanik specializes in creating powerful systems and resources for entrepreneurs to enhance their businesses. When away from the office Yanik enjoys playing beach volleyball, ice hockey, skiing and working on his terrible golf game.
|
