The 10 Qualities of a Good MLM Lead...
by Lawrence Stepanowicz
Leads are the lifeblood of Network Marketing. Whether it's a
warm market list, leads you've generated through your own
advertising, or leads purchased from a third party source, it
takes leads to make your network work.
Here are what I consider to be the 10 most important qualities
of an MLM lead. They're in no particular order, and not all
criteria can be controlled by you or your lead source. Sometimes
a desired quality can mean a tradeoff in other areas; a point
worth remembering as you search out your leads.
So what should a good MLM lead be?
1. FRESH. Fresh leads are the best leads and real-time leads are
premium leads. It makes sense that the most advantageous time to
connect with someone is as soon after they express their
interest as possible. Using real-time leads gives you the
fastest way of being able to do this.
2. NON-INCENTIVIZED. What does that mean? A good MLM lead is a
person who is interested in a home business and has not supplied
his contact information in exchange for the chance of winning a
contest or getting a certificate good for a 'free' vacation or
some other reward. You want leads to be people who want
information, not freebie seekers or contest junkies.
3. OPEN. A lot of people are interested in a home business. But
if you're in Network Marketing, that isn't enough. A good MLM
lead must be open to the concept of Multilevel Marketing, not
someone looking to provide a service out of their home.
4. GENUINE. A good MLM lead should be someone who is honestly
interested in Network Marketing. In an industry that holds the
promise of wealth and freedom, the curious, the frivolous, and
the time-wasters abound. Many are called, but few are honest
about wanting to do something in MLM!
5. NOT OVERSOLD. If you use exclusive, real-time leads, this
isn't a problem. But with larger lists consisting of older
names, good leads are people who have not been turned-off by
having been contacted too many times. This is one thing a lead
source can easily control.
6. REACHABLE. Deliverable by mail or email isn't enough. Good
MLM leads can be reached by phone. A few will give false
information. Others can never be reached. Many never really
wanted to hear from you at all. A good MLM lead is a lead that
wants to hear from you, a lead that wants to know more.
7. TEACHABLE. Not everyone who joins an MLM company knows what
to do. In fact, virtually all require some kind of training. A
good MLM lead is teachable and willing to learn.
8. CAPABLE. Good MLM leads are willing and able to invest in the
business. A good MLM lead is not part of the something for
nothing or get-rich-quick crowd. They are realistic. They have
dreams, but they are not idle dreamers.
9. TIME WISE. It seems no one has much time to do anything
extra, these days. A good MLM lead is willing to set aside time
to work his business on a regular basis, knowing he will
eventually earn back his time and then some. He knows that wise
use of his time today will pay dividends tomorrow.
10. DECISIVE. Good MLM leads are ready to act. Some may want to
look a little deeper into a given opportunity, but a good lead
won't keep putting off a decision he will never make. He's
willing to walk the walk, not just listen to you talk!
Lawrence Stepanowicz is the creator of
mLmGoneWild.com and author of
Build It Online! - How to Find, Sponsor,
& Duplicate MLM Success Over the Internet
http://mlmgonewild.com/builditonline
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