Whether you’re a new entrepreneur or you’ve been running your business for a long time, it stands to reason that you’ll want to expand. There are plenty of advantages to expanding, and they aren’t just financial. Naturally, there of plenty of financial benefits as you have the ability to reach more customers, and gaining more ability to buy in bulk increases your odds of discounts from suppliers. You’ll also be able to grow your brand significantly, which will make your expansion consistently easier as you go.
Expansion doesn’t come without potential drawbacks, however. You likely won’t have as much control over your business as you did before, and expansion means you’ll need more money and equipment to cover growing operating costs. In order to cover your expansion efforts in the first place, you’ll likely new to reach additional customers with your current business model. The following are a few great ways you can do that.
Every successful business needs a strong salesforce that can pursue leads, close deals, and support customers. Even if you’re already working with a great sales team, there’s always more they can learn. You may want to look into professional Salesforce training in Chicago. Salesforce is an industry leader in customer relationship management, and they offer subscription-based cloud training online to any worksite. They have classes designed for any experience level from beginner to expert. Courses can be customized for your needs, and they can even offer in-person training at your location.
Learning to efficiently use a CRM platform lets your team easily manage their marketing and sales efforts, and it can significantly improve your customer support. Multichannel or omnichannel solutions let customers contact your support team through their preferred communication methods whether that’s a voice call, online chat, text, in-app options, and more. Agent hubs make it simple to keep track of all this information, and you’ll be able to log customer data easier than ever.
If you want to attract more customers, you need to have people talking about your business, and networking is the best way to achieve that. There are several ways to go about this, but meeting potential business partners and customers in person is preferable. You can search for local business events, and there are also larger events held annually. Alternatively, professional social media services like LinkedIn are worthwhile options.
While it’s important to focus on meeting new customers, this shouldn’t be your only strategy. It’s a good idea to contact old customers you haven’t heard from in a while. This keeps you in their mind and increases the chance of them telling others about your business, and they’ll likely appreciate it if you make them a special offer. You might also ask for a referral after doing good work for a customer. You have nothing to lose, and they may bring you a big client.
Improve Your Web Presence
These days, consumers and B2B buyers find a great deal of their business online, and your site needs to be an attractive option. This goes beyond having a good social media presence. You need good web design, and you need to ensure your site functions well on all platforms. There are many different strategies you can use to increase your web traffic, and your business needs SEO. If you don’t have in house experts, then it’s a good idea to invest in some help.
Sell Your Expertise
Your products and services aren’t the only things you can offer those around you. If you’ve built a successful business, then you definitely have expert knowledge in your niche. The knowledge you can provide can be just as valuable to some as your traditional services. You can host online webinars to share your knowledge or volunteer to speak at educational panels. These are additional ways to spread brand awareness to potential customers you wouldn’t otherwise meet.
While it’s generally great to meet new people, and you’ll probably want to think well of them, it’s important to protect your own reputation in the business field. The reputations of those you work with can affect your own for better or worse. This is where reverse phone calls can come in handy. This allows you to use a phone number to research public records about the owner. This tool can save you from forming a potentially damaging business relationship.