Inbound Link Building 101: White Hat SEO for Beginners

Inbound Link Building 101: White Hat SEO for Beginners
June 21, 2020

Providing strong products and services is the goal of any business, and building strong inbound links for your site is vital when making sure that your products are accessible and easy to find on the internet.

But you might be wondering, “What is inbound link building? How can you use basic SEO tactics to optimize your online presence?” Well, it may not be as difficult as you once thought! SEO, or search engine optimization, is a great tool for online businesses and content creators, and everyone who provides a service digitally should make use of its techniques to increase the number of people they reach online.

What is white hat SEO?

Essentially, white hat SEO refers to techniques and tactics relating to SEO that fall in line with the “terms and conditions of the major search engines,” according to Workstream—like Google or Bing. There are other versions of this, like black and gray hat SEO, but the best way to get great results is to rely on by-the-book white hat SEO, as it isn’t as risky. Using white hat techniques will allow you to be more searchable by large search engines, allowing you access to their many users. Here are a few example white hat techniques that could get you started:

Have a navigable website.

One of the best changes you can make to improve your company’s visibility online is by having an easy-to-navigate website. Whether you like it or not, sites with strong information architecture and a seamless interface are more likely to pop up in search results. The usability of your site is often just as important as the content you create or sell online; if it doesn’t have a strong hosting platform, your site won’t rank as high as competitor sites.


Make use of meta tags.

Meta descriptions, or meta tags, are HTML elements that describe “the content of your page for the benefit of users and search engines.” Having strong tags means that engines will be able to pick up the gist of your page and push the landing pages to the top of related search results.

Use keyword research tools.

Keywords always have and will play a major role in SEO. They range from simplistic words that describe a single piece of content to phrases that summarize a product or service. According to the Search Engine Journal, when keywords are effectively optimized, they “act as a conduit to connect your target audience with your website.”

How should I incorporate link building?

SEO is a powerful tool that can be wielded to improve your company’s online ranking. One way to do this is through inbound links, also known as external links. Inbound links are HTML hyperlinks that connect related sites to one another. They add a level of reputability to sites, as an external link from another website is like a stamp of approval for your business. So, if you had your site referenced and linked as a reputable source on a few other sites, that’s linking and SEO being put to use in your company’s favor.

What if I’m uncertain of how to begin on my own?

If you’re uncertain of how to begin utilizing SEO for your online business, try reaching out to a company that does this for a living. Businesses like can provide companies with the tools to best optimize their use of SEO tactics, and help clients learn in the process. This can be helpful for those who have no prior experience with SEO, and can give them the knowledge and confidence to start using these techniques to benefit their company today.

Written By
Finance Editor

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