Shopify vs WooCommerce 2026 – Which Is Better for Your Store?

Shopify vs. WooCommerce: A Fundamental Difference in Philosophy

Before diving into a granular comparison, it’s essential to grasp the core philosophical difference that separates Shopify and WooCommerce. This distinction underpins nearly every other aspect of their respective offerings and will heavily influence which platform is better suited for your specific needs, especially if you’re planning your venture in 2026.

Shopify: The All-Inclusive SaaS Solution

Shopify operates as a Software as a Service (SaaS) platform. This means it’s a fully hosted, all-in-one solution where Shopify takes care of all the technical heavy lifting: hosting, security, maintenance, updates, and infrastructure. When you sign up for Shopify, you’re essentially renting a complete e-commerce ecosystem. This approach offers unparalleled convenience and ease of use, making it an incredibly attractive option for beginners and businesses that prefer to focus purely on selling without getting bogged down in server management or coding.

• Pros:
  • Simplicity: No need to worry about hosting, security patches, or server performance.
  • Speed of Launch: You can set up a basic store and start selling very quickly.
  • Reliability: Shopify handles uptime and performance, ensuring your store is always available.
  • Dedicated Support: 24/7 customer support is typically included with your subscription.
• Cons:
  • Less Control: You’re operating within Shopify’s ecosystem, which can limit deep customization.
  • Subscription Fees: A recurring monthly cost, plus potential transaction fees if not using Shopify Payments.
  • Dependency: You’re reliant on Shopify’s policies and platform updates.

WooCommerce: The Open-Source WordPress Plugin

WooCommerce, on the other hand, is an open-source plugin built for WordPress, the world’s most popular Content Management System (CMS). This means that to use WooCommerce, you first need a self-hosted WordPress website. Unlike Shopify, WooCommerce is not an all-in-one solution. You are responsible for hosting, security, and maintenance, or you must hire someone to manage these aspects for you. This model offers immense flexibility and control, appealing to users who have specific customization requirements or a desire for complete ownership over their online presence.

• Pros:
  • Full Ownership & Control: You own all your data and have complete control over every aspect of your store.
  • Unmatched Flexibility: Being open-source, it allows for deep customization and integration with countless WordPress plugins.
  • Cost-Effective at Scale: The plugin itself is free, potentially reducing costs for businesses with specific technical expertise or existing WordPress infrastructure.
  • SEO Power: Leverages WordPress’s inherent SEO strengths, making it easier to implement advanced SEO strategies.
• Cons:
  • Technical Responsibility: You’re responsible for hosting, security, updates, and troubleshooting.
  • Steeper Learning Curve: Requires more technical understanding to set up and maintain effectively.
  • Fragmented Costs: While the plugin is free, you’ll pay for hosting, themes, premium plugins, and potentially developer assistance.

Understanding these foundational differences is the first step in answering the “Shopify vs WooCommerce which is better in 2026” question for your specific e-commerce venture. Your comfort level with technical management and your desire for control versus convenience will be major deciding factors.

Ease of Use and Setup: Getting Your Store Online in 2026

When you’re looking to launch an e-commerce business in 2026, the speed and simplicity of getting your store up and running can be a significant factor. Both Shopify and WooCommerce aim to streamline this process, but they do so through different methodologies, appealing to different levels of technical proficiency.

Shopify: The Intuitive Drag-and-Drop Experience

Shopify is renowned for its user-friendliness and intuitive interface. From the moment you sign up, you’re guided through a straightforward setup wizard that helps you add products, set up shipping, and configure payment gateways.

• Onboarding: The onboarding process is highly streamlined. You create an account, choose a theme, add products, and you’re almost ready to sell. There’s no need to worry about servers, databases, or installing software.
• Dashboard: Shopify’s admin dashboard is clean, well-organized, and easy to navigate. All essential functions – orders, products, customers, analytics, marketing – are readily accessible from the sidebar.
• Theme Customization: Customizing your store’s appearance is largely a drag-and-drop affair. The theme editor allows you to make significant visual changes without touching a line of code, suitable for beginners.
• Maintenance: All technical maintenance, security updates, and performance optimizations are handled by Shopify. This frees up entrepreneurs to focus on marketing, sales, and customer service. This hands-off approach makes it incredibly appealing for those who want to focus on their products and customers, rather than server management, a key consideration for How To Start Ecommerce Business 2026 without getting bogged down in technicalities.

For those without prior web development experience or who simply want to launch quickly and efficiently, Shopify offers a virtually unparalleled “out-of-the-box” experience. It’s designed to minimize the learning curve and get you selling as fast as possible.

WooCommerce: The Power of WordPress, with a Learning Curve

WooCommerce, being a WordPress plugin, inherits WordPress’s flexibility but also its initial setup requirements. It’s not as “instant” as Shopify, but it offers a much deeper level of control.

• Initial Setup: The process involves several steps:
  1. Purchasing web hosting and a domain name.
  2. Installing WordPress on your hosting account.
  3. Installing and activating the WooCommerce plugin.
  4. Running the WooCommerce setup wizard.

  Each of these steps, while not overly complex for someone familiar with web administration, does require more technical understanding than Shopify’s sign-up process.

• Dashboard: Once installed, WooCommerce integrates seamlessly into the WordPress dashboard. Product management, orders, and reports are managed through new sections added by the plugin. If you’re already familiar with WordPress, the interface will feel comfortable. If not, there’s a slightly steeper learning curve to navigate both WordPress and WooCommerce simultaneously.
• Theme Customization: WooCommerce works with any WordPress theme, though themes specifically designed for WooCommerce (like Storefront or those from ThemeForest) offer the best compatibility and e-commerce-specific features. Customization can range from simple theme options to requiring CSS, HTML, or PHP knowledge for deeper modifications.
• Maintenance: As a self-hosted solution, you are responsible for maintaining your WordPress installation, WooCommerce plugin, and any other plugins or themes. This includes regular updates, security monitoring, backups, and ensuring your hosting environment is optimized for performance. While there are managed WordPress hosting providers that ease some of this burden, the ultimate responsibility rests with you.

WooCommerce offers incredible power and customization, but it demands more from the user in terms of initial setup and ongoing technical management. For those with a WordPress background or a willingness to learn, this control is a significant advantage. For absolute beginners, Shopify generally provides a smoother, faster path to launching an online store in 2026.

Cost and Pricing Models: Unpacking the Financial Investment for Your 2026 Business

Shopify: Predictable Monthly Subscriptions and Transaction Fees

Shopify operates on a subscription-based model with transparent pricing tiers.

• Monthly Plans:
  • Basic Shopify: ~$29/month. Suitable for new businesses with basic needs.
  • Shopify: ~$79/month. Offers more features like gift cards and professional reports, ideal for growing businesses.
  • Advanced Shopify: ~$299/month. Includes advanced reporting, third-party calculated shipping rates, and lower transaction fees, designed for scaling businesses.
  • Shopify Plus: Enterprise-level solution with custom pricing, aimed at very large businesses.

  Annual plans often come with a discount.

• Transaction Fees: If you use Shopify Payments (Shopify’s native payment gateway), transaction fees are typically 0%. However, if you opt for a third-party payment gateway (like PayPal, Stripe, etc.), Shopify charges an additional transaction fee ranging from 0.5% to 2% depending on your plan. This is on top of the payment gateway’s own processing fees.
• Apps and Themes: While Shopify offers a wide array of free themes and apps, many premium themes and essential apps come with one-time purchase fees or recurring monthly subscriptions. These can quickly add up, especially if you need specialized functionality for things like advanced Email Marketing For Ecommerce Guide integrations or sophisticated tools to Increase Average Order Value Ecommerce.
• Domain Name: You’ll need to purchase a domain name, which typically costs around $10-15 per year.

The advantage of Shopify’s pricing is its predictability. You know your core monthly expense, and while app costs can vary, the infrastructure costs are fixed. It’s an all-inclusive package, simplifying budgeting for many new ventures in 2026.

WooCommerce: Variable Costs, Potentially Lower or Higher Overall

WooCommerce itself is a free, open-source plugin. This “free” aspect is often highlighted, but it’s crucial to understand that running a WooCommerce store involves several other necessary costs.

• Web Hosting: This is your primary ongoing cost. Prices vary widely based on the quality and type of hosting:
  • Shared Hosting: Can start from $5-15/month, suitable for very small, new stores. Performance can be an issue as you grow.
  • Managed WordPress/WooCommerce Hosting: $25-100+/month. Optimized for performance and security, often includes backups and support, highly recommended for serious e-commerce.
  • VPS/Dedicated Hosting: $50-300+/month. For large, high-traffic stores requiring maximum control and resources.
• Domain Name: Similar to Shopify, around $10-15 per year.
• SSL Certificate: Essential for e-commerce security. Many hosts now offer free SSL (e.g., Let’s Encrypt), but premium certificates can cost $50-200/year.
• Themes: While free WooCommerce-compatible themes exist, premium themes typically range from $40-100 (one-time purchase).
• Plugins/Extensions: This is where WooCommerce costs can become highly variable. While a vast ecosystem of free plugins exists, many essential or advanced functionalities – such as specific payment gateways, shipping calculators, advanced Email Marketing For Ecommerce Guide integrations, or specialized plugins to help Increase Average Order Value Ecommerce – come as premium plugins, often with annual licensing fees ranging from $29 to $200+ per plugin per year.
• Payment Gateway Fees: WooCommerce doesn’t impose its own transaction fees (unlike Shopify for third-party gateways). You only pay the processing fees charged by your chosen payment gateway (e.g., PayPal, Stripe, Square), which are typically 2.9% + $0.30 per transaction, varying by provider and volume.
• Developer Costs: If you lack technical expertise and need custom development, troubleshooting, or ongoing maintenance, hiring a WordPress/WooCommerce developer can add significant costs, often $50-150+/hour.

For a very basic, small store, WooCommerce on cheap shared hosting might appear cheaper initially. However, as your store grows and requires more robust hosting, premium plugins, and potentially professional help, the costs can quickly match or even exceed Shopify’s subscription fees. The “free” plugin often comes with a “total cost of ownership” that needs careful calculation when planning your e-commerce journey in 2026.

Scalability and Performance: Growing Your E-commerce Business in 2026

As your e-commerce business flourishes in 2026, its ability to handle increased traffic, more products, and a larger customer base without compromising performance becomes paramount. Scalability and consistent performance are critical for customer satisfaction and maintaining your competitive edge. Both Shopify and WooCommerce have different approaches to managing growth.

Shopify: Built-in Scalability and Robust Infrastructure

One of Shopify’s most significant strengths, particularly for businesses anticipating rapid growth, is its inherent scalability. As a fully hosted SaaS solution, Shopify manages all the underlying infrastructure.

• Managed Hosting: Shopify operates on a global, enterprise-grade infrastructure designed to handle immense traffic spikes and large catalogs. This means you don’t need to worry about server upgrades, bandwidth limits, or database optimization – Shopify handles it all. Whether you experience a sudden viral surge or consistent exponential growth, your store is generally expected to remain stable and fast.
• Performance: Shopify stores are typically optimized for speed out of the box, with built-in CDN (Content Delivery Network) for faster content delivery worldwide, image optimization, and efficient code. While heavy apps or custom code can sometimes slow a store down, the core platform is built for speed.
• Security: Shopify invests heavily in security, with PCI DSS compliance, regular updates, and DDoS protection. This offloads a huge responsibility from the merchant, ensuring customer data is protected and transactions are secure.
• Global Reach: Shopify’s infrastructure is global, allowing businesses to expand internationally with relative ease, supporting multiple currencies and languages.

For businesses focused on rapid expansion and minimizing technical overhead, Shopify provides a worry-free environment where scaling up means simply upgrading your plan, rather than re-architecting your hosting solution. This makes it a strong contender for those launching with ambitious growth targets in 2026.

WooCommerce: Scalability Dependent on Hosting and Optimization

WooCommerce’s scalability is highly dependent on the quality of your hosting environment and how well your WordPress installation and WooCommerce store are optimized.

• Hosting Responsibility: Since WooCommerce is self-hosted, you are entirely responsible for choosing and managing your hosting.
  • Shared Hosting: While cheap, shared hosting environments are generally not suitable for growing e-commerce stores. They often have limited resources and can buckle under increased traffic, leading to slow load times or even downtime.
  • Managed WordPress/WooCommerce Hosting: These providers specialize in optimizing servers for WordPress and WooCommerce, offering better performance, caching, and scalability features. This is the recommended route for serious WooCommerce stores aiming for growth.
  • VPS/Dedicated Servers: For very large stores with high traffic and extensive product catalogs, a Virtual Private Server (VPS) or a dedicated server offers the most control and resources, but also requires significant technical expertise to manage.
• Performance Optimization: To ensure a fast WooCommerce store, you’ll need to actively manage performance. This includes:
  • Implementing caching plugins.
  • Optimizing images.
  • Choosing a lightweight theme.
  • Minimizing the number of plugins.
  • Regularly cleaning your database.
  • Using a CDN.

  These tasks require technical knowledge or the hiring of a specialist.

• Security: While WooCommerce itself is secure, the overall security of your store depends on your WordPress installation, themes, and plugins. You’re responsible for regular updates, strong passwords, security plugins, and monitoring for threats.

WooCommerce can be scaled to handle massive stores – many large enterprises use it. However, achieving this level of scalability requires a proactive approach, significant investment in high-quality hosting, and ongoing technical management. For businesses with the technical resources or the budget to hire experts, WooCommerce offers powerful scalability. For those who prefer a hands-off approach to infrastructure, Shopify holds an advantage. Your decision for your 2026 e-commerce venture should reflect your comfort with managing these technical aspects.

Customization and Flexibility: Tailoring Your Brand Experience for 2026

The ability to customize your online store to perfectly reflect your brand identity and provide a unique customer experience is a critical factor for success in the competitive e-commerce landscape of 2026. Both Shopify and WooCommerce offer customization options, but they differ significantly in their depth, ease of implementation, and the level of control they provide.

Shopify: Extensive Theme Library and App Ecosystem

Shopify offers a robust ecosystem for customization, primarily through its theme store and app marketplace.

• Themes: Shopify boasts a vast collection of professional themes, both free and paid. These themes are generally well-designed, responsive, and optimized for e-commerce. The drag-and-drop theme editor allows for extensive customization of layout, colors, fonts, and sections without coding. You can easily change the look and feel to match your brand.
• App Store: For functionality beyond what’s built into the core platform, the Shopify App Store is an invaluable resource. It offers thousands of apps for everything from advanced analytics and inventory management to sophisticated Email Marketing For Ecommerce Guide tools and powerful upsell/cross-sell plugins designed to Increase Average Order Value Ecommerce. While many apps are free, premium apps can add significant recurring costs.
• Code Access: Shopify allows merchants on higher plans (or with specific theme knowledge) to access and modify the Liquid template language, HTML, CSS, and JavaScript of their theme. This offers a good degree of control for developers or those with coding skills, but it’s still within Shopify’s framework. Deep core system modifications are generally not possible.
• Limitations: While highly flexible within its ecosystem, Shopify does have boundaries. You’re limited to Shopify’s server environment and its core architecture. Truly unique, ground-up custom functionalities that deviate significantly from standard e-commerce flows might be challenging or impossible to implement without complex workarounds.

Shopify strikes an excellent balance between ease of use and powerful customization. For most businesses, its theme and app ecosystem provide more than enough flexibility to create a unique and functional store without requiring deep technical expertise.

WooCommerce: Unlimited Open-Source Flexibility and WordPress Power

WooCommerce, being open-source and built on WordPress, offers virtually limitless customization possibilities. This freedom comes with the responsibility of implementation, but for those who desire complete control, it’s a major draw.

• Themes: WooCommerce integrates with any WordPress theme, but there are thousands of themes specifically designed and optimized for WooCommerce. This includes highly versatile themes like Astra, GeneratePress, and OceanWP, which offer extensive customization options through their own theme panels and page builders (like Elementor or Beaver Builder). You can literally build almost any layout imaginable.
• Plugin Ecosystem: The WordPress plugin directory and third-party marketplaces offer an unparalleled number of plugins – over 50,000 free ones alone, plus countless premium options. For any conceivable feature or integration, there’s likely a plugin for it. This includes highly specialized Email Marketing For Ecommerce Guide solutions, advanced analytics, CRM integrations, and a vast array of tools to Increase Average Order Value Ecommerce through dynamic pricing, subscriptions, and more.
• Code Access: As an open-source platform, you have full access to the underlying code of WordPress and WooCommerce. This means developers can modify, extend, or even completely rewrite any part of the functionality to meet highly specific business requirements. This level of control is unmatched by any SaaS platform.
• Headless Commerce: For businesses that need extreme flexibility and performance, WooCommerce can be decoupled from the front-end (headless commerce), allowing you to use custom front-end frameworks while still leveraging WooCommerce for backend product management and orders. This is a highly advanced use case but demonstrates the platform’s ultimate flexibility.

While WooCommerce offers unparalleled customization, it often requires more technical expertise (or the budget to hire developers) to fully leverage its potential. For businesses with highly unique requirements, a strong brand vision, or a desire for complete control over their digital presence in 2026, WooCommerce provides the ultimate canvas.

Features and Functionality: Core E-commerce Capabilities in 2026

Beyond the fundamental differences, a direct comparison of the features and functionalities offered by Shopify and WooCommerce is essential. This includes everything from product management and payment processing to marketing tools and shipping options, all critical for a successful e-commerce venture in 2026.

Shopify: Rich Core Features Out-of-the-Box

Shopify prides itself on offering a comprehensive suite of e-commerce features built directly into its platform, meaning less reliance on third-party integrations for core functionalities.

• Product Management: Intuitive interface for adding, organizing, and managing products. Supports physical, digital, and service products, variations, inventory tracking, and bulk editing.
• Payment Gateways: Shopify Payments (its native gateway) offers 0% transaction fees (on top of processing fees) and simplifies setup. It also integrates with over 100 other third-party payment gateways globally.
• Shipping: Offers integrated shipping label printing, real-time carrier rates, and discounted shipping rates through partnerships (especially in North America). Supports dropshipping apps and various fulfillment methods.
• Marketing & SEO: Built-in blogging functionality, basic SEO tools (editable meta descriptions, titles, alt text), discount codes, gift cards (on higher plans), and basic abandoned cart recovery. The app store significantly expands these capabilities, offering advanced Email Marketing For Ecommerce Guide platforms, social media integrations, and tools to Increase Average Order Value Ecommerce through upsells and cross-sells.
• Analytics & Reporting: Provides comprehensive sales reports, customer insights, and real-time dashboards to monitor store performance. Higher plans offer more advanced reporting.
• Point of Sale (POS): Shopify offers its own robust POS system for brick-and-mortar stores, allowing for seamless integration between online and offline sales channels.
• Security: All plans include an SSL certificate, PCI DSS compliance, and robust fraud prevention tools.

Shopify’s strength lies in its “everything you need” approach, especially for new and growing businesses. Most critical e-commerce features are available without needing to install or configure additional plugins, ensuring a smooth and consistent experience.

WooCommerce: Extensible Core with Vast Plugin Ecosystem

WooCommerce provides a solid e-commerce foundation, but its true power and feature set come alive through its extensive ecosystem of free and premium plugins.

• Product Management: Excellent product management capabilities within the WordPress interface. Supports various product types (simple, grouped, external/affiliate, variable, virtual, downloadable), inventory management, and robust product data fields.
• Payment Gateways: Supports major payment gateways out-of-the-box (e.g., PayPal, Stripe via plugins) and has thousands of extensions for local and niche payment providers. You only pay the payment processor’s fees, no additional transaction fees from WooCommerce itself.
• Shipping: Basic shipping options are included (flat rate, free shipping, local pickup). A plethora of plugins extends this to include real-time carrier rates, advanced shipping rules, dropshipping integrations, and label printing.
• Marketing & SEO: Leverages WordPress’s superior blogging capabilities for content marketing. For SEO, it integrates perfectly with powerful WordPress SEO plugins like Yoast SEO or Rank Math. For more advanced marketing, you’ll rely on plugins for Email Marketing For Ecommerce Guide, abandoned cart recovery, loyalty programs, and specific strategies to Increase Average Order Value Ecommerce (e.g., one-click upsells, product bundles).
• Analytics & Reporting: Basic sales and order reports are built-in. For advanced analytics, integration with Google Analytics is common, and numerous premium plugins offer highly detailed insights and custom reports.
• Point of Sale (POS): While not native like Shopify’s, several robust POS plugins are available for WooCommerce, allowing for effective omnichannel retail.
• Security: Requires proactive management. While WooCommerce itself is secure, the overall security depends on your WordPress installation, hosting, and additional security plugins. An SSL certificate is essential and must be configured separately.

WooCommerce offers immense flexibility. You can build a highly customized feature set tailored precisely to your business needs, often at a lower cost for individual features if you choose free plugins. However, this means more research, installation, and configuration on your part. For businesses that need specific niche functionalities or want complete control over their feature set, WooCommerce presents an unparalleled opportunity in 2026.

SEO and Marketing Capabilities: Driving Traffic to Your 2026 Store

In the competitive digital landscape of 2026, simply having an online store isn’t enough; you need to drive traffic to it. Search Engine Optimization (SEO) and effective marketing tools are crucial for visibility and sales. Both Shopify and WooCommerce offer capabilities to help with this, but they leverage different strengths.

Shopify: SEO-Friendly Structure and App-Enhanced Marketing

Shopify is built with SEO best practices in mind, providing a solid foundation for search engine visibility.

• Core SEO Features:
  • Automatic sitemap generation.
  • Editable meta titles and descriptions for pages, products, and collections.
  • Clean, customizable URLs (though with some limitations like `/products/` in URLs).
  • Automatic canonical URLs to prevent duplicate content issues.
  • Built-in blogging platform for content marketing.
  • Image alt text fields.
• Performance: As a hosted solution, Shopify ensures fast loading times, which is a critical factor for SEO and user experience.
• Marketing Tools:
  • Discount codes and gift cards.
  • Basic abandoned cart recovery (on higher plans).
  • Email marketing integrations via apps. For a comprehensive Email Marketing For Ecommerce Guide, you’ll connect to platforms like Klaviyo, Mailchimp, or Omnisend via the app store.
  • Social media integrations.
  • Numerous apps designed to Increase Average Order Value Ecommerce through upsells, cross-sells, loyalty programs, and product bundles.
• App Store for Expansion: The Shopify App Store offers a wealth of plugins specifically for advanced SEO (e.g., SEO Booster, Plug in SEO) and a vast array of marketing tools for everything from retargeting to affiliate programs.

Shopify provides a very good baseline for SEO and offers powerful marketing extensions through its app store. It simplifies many technical SEO aspects, allowing merchants to focus on content and strategy.

WooCommerce: WordPress SEO Powerhouse and Ultimate Flexibility

WooCommerce benefits immensely from being built on WordPress, which is inherently one of the most SEO-friendly platforms available.

• Core SEO Features:

Shopify vs WooCommerce: Quick Decision Table 2026

Shopify Plus: Enterprise Features for High-Volume Stores

Shopify Plus ($2,300/month standard) powers brands like Gymshark, Allbirds, and Heinz. Key advantages over standard Shopify:

• Shopify Markets: Built-in international selling with 135+ currencies, local payment methods, duties calculation, and localized storefronts from one dashboard.
• Shopify Flow: No-code automation for inventory management, fraud prevention, customer segmentation, and order routing workflows.
• Hydrogen + Oxygen: React-based headless commerce framework (Hydrogen) with Shopify hosting (Oxygen). Custom frontends with Shopify checkout backend. Extremely fast page performance.
• Checkout extensibility: Custom checkout UI, A/B testing of checkout flows, loyalty program integrations at checkout level.
• Dedicated merchant success manager: Premium support not available on standard plans.

Essential WooCommerce Plugins in 2026

• Yoast SEO ($99/year) or Rank Math (free): Industry-standard WordPress SEO. Full meta title/description control, schema markup, XML sitemap management, keyword analysis. Rank Math is increasingly preferred for depth of free features.
• WooCommerce Subscriptions ($199/year): Recurring payments for subscription boxes, SaaS, and replenishment products. Integrates with Stripe, PayPal, and 20+ gateways. Handles failed payment retries and subscription cancellations.
• Elementor Pro ($59-$399/year): Most popular WordPress page builder. Drag-and-drop product pages, landing pages, and homepages without coding.
• WooCommerce Bookings ($249/year): Appointment and reservation system for service businesses (clinics, fitness studios, consultants).
• WP All Import ($99+): The standard tool for importing large product catalogs from CSV, XML, or Excel into WooCommerce. Essential for stores migrating from other platforms.

Migrating Between Shopify and WooCommerce in 2026

• WooCommerce to Shopify (most common direction): Shopify Store Importer (free) or Cart2Cart ($69-$299). Migrates products, customers, and orders. Set up 301 redirects for all old URLs before launch.
• Shopify to WooCommerce: Export Shopify CSV. Import via WP All Import ($99) or LitExtension ($69-$199). Requires WordPress and WooCommerce installed first.
• Cost: Self-service: $69-$300. Agency-assisted: $2,000-$15,000 for typical stores; $15,000-$50,000+ for enterprise migrations with custom integrations.
• SEO post-migration: Submit new sitemap in Google Search Console within 24 hours. Monitor 404 errors for 30 days via Screaming Frog or GSC. Expect 2-8 weeks of rankings fluctuation during Google re-indexing.